New Roots Herbal Inc. ranks among North America’s industry leaders for innovative, evidence-based natural health products. With an ISO 17025–accredited analytical laboratory ensuring quality, identity, and potency, their team of naturopathic practitioners and doctors combine the best science and nature offer in daily-use vitamins, minerals, botanicals, probiotics, and condition-specific formulas. Their dedication to purity, potency, consistency, and effectiveness shines through in every nutraceutical produced. Through charitable donations with purchases, they aim to protect, feed, and care for people and the planet.